Hi Ed, another engaging and thought-provoking article.
I would love to hear your thoughts, ideally supported with some evidence as reference points (for my own campaigns, too!), on the reasons why running is on the decline.
I would assume the major barrier and disincentive has been financial, particularly with the exponential rise in the costs of races, kit, nutrition and the like.
Enjoyed this and your other articles Ed. What you point to is the decline of traditional sporting structures. Covid was a tipping point for the sector but I am not sure it knows it! The decline has been there for a while but heads have been buried in the sand. There is huge opportunity for those that can offer great experiences of sport. Have a read it my latest articles on Women Sport Disrupt on Substack. I also hosted a panel on how the system is failing women.
Hi Ed, another engaging and thought-provoking article.
I would love to hear your thoughts, ideally supported with some evidence as reference points (for my own campaigns, too!), on the reasons why running is on the decline.
I would assume the major barrier and disincentive has been financial, particularly with the exponential rise in the costs of races, kit, nutrition and the like.
Keen to hear your thoughts!
Enjoyed this and your other articles Ed. What you point to is the decline of traditional sporting structures. Covid was a tipping point for the sector but I am not sure it knows it! The decline has been there for a while but heads have been buried in the sand. There is huge opportunity for those that can offer great experiences of sport. Have a read it my latest articles on Women Sport Disrupt on Substack. I also hosted a panel on how the system is failing women.