Hi Ed, another engaging and thought-provoking article.

I would love to hear your thoughts, ideally supported with some evidence as reference points (for my own campaigns, too!), on the reasons why running is on the decline.

I would assume the major barrier and disincentive has been financial, particularly with the exponential rise in the costs of races, kit, nutrition and the like.

Keen to hear your thoughts!

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Enjoyed this and your other articles Ed. What you point to is the decline of traditional sporting structures. Covid was a tipping point for the sector but I am not sure it knows it! The decline has been there for a while but heads have been buried in the sand. There is huge opportunity for those that can offer great experiences of sport. Have a read it my latest articles on Women Sport Disrupt on Substack. I also hosted a panel on how the system is failing women.

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